Text messaging isn’t just a convenient way to chat with friends. It’s also a powerful mobile marketing tool for businesses. The vast majority of people own a cellphone, and most use their phone to send and receive text messages, also known as sms text marketing services. More important, cellphone users are more engaged with sms marketing service
than they are with other mobile marketing avenues like email or social media. Most cellphone users have programmed their phone to alert them whenever a new SMS message arrives, and the majority of messages are read within a few minutes of delivery.