How to deal with the furniture business opportunities personalized market?
The new normal economy, home building materials industry growth rate dropped significantly, the development of the furniture business is also difficult and opportunities. How to avoid the risk? How to seize the opportunity? How to adapt to the increasingly intense market competition? How to survive the Internet craze under the cold thinking period? Are the furniture industry must face.
Seize the favorable opportunity of supply side reform
Stable economic growth, focus on the supply side of the structural reform, to promote the supply side of the structural reform, is to adapt to China's economic development of the inevitable requirements of the new normal. Although the furniture industry is still mixed, but more and more enterprises adhere to the design, adhere to the original, more and more brands focus on quality, technology, environmental protection, the industry is entering a new period of development.
The past two years, the furniture industry to speed up the pace of reshuffle, the survival of the fittest principle of survival in the industry to show incisively and vividly. At present, the furniture market consumer demand from the price to value. Faced with this change in market consumption, a large number of enterprises are still driving down the cost, price operation of the competition. This year in the country to promote the supply side of the structural reform of the background, how to change the furniture industry? Some experts believe that, first of all, to design innovation to promote business transformation and upgrading. Furniture itself is the fashion industry, we must grasp the design. Design of this industry, in fact, than people think is simple, companies do not raise designers, design is independent, only independent to innovation. Secondly, to promote the spirit of craftsmen. Now many products are not without the design level, but the lack of excellence attitude, the lack of respect for workers, craftsmen. The mechanic's labor has not been recognized by the community, so we must respect the artisans, respect for the heritage of skills. Second, there must be a green concept of sustainable development. The future, with the supply side of the structural reform of the advance, these ideas, production structure, development trends have to change.
China's furniture enterprises to seize the current consumption structure through the transition period and the central supply side structural reform of the favorable opportunity to work in environmental protection, design, culture, to produce to meet China's high-end consumer demand for furniture products.
Channel innovation, business model change
Line experience, delivery, online trading O2O model is currently quite optimistic about the furniture industry, the industry business model. O2O model is the end of the transaction for the line, line logistics services, experience, delivery, and then back to online comments, to share a closed-loop, this model has been proven, has great potential, the future furniture industry O2O model will be more mature .