Valentines is ALWAYS a big deal here. I kinda promote it as a time to let your loved ones know how much they mean to you. It's pretty much about letting others know how much you love them - at least to us.
Rick however needs to come s up with a fairly good gift. I'm easy to please, but I hope it's original. Cook dinner that night; give me a coupon to do the housework; promise a a day with no kids - nothing fancy, just something I will really appreciate.