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#1 of 6 Old 08-21-2008, 11:41 AM - Thead Starter
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Ok...so I have been bashing my brain for an idea for the project I have to work on for my class. I THINK I have got it!! I started focusing on needs for baby boomers who are getting older and I ran across a site where it said transporation needs for them will increase. So I decided to choose FastTrack for my firm and their marketing opportunity for the elderly. FastTrack is a shuttle service for people who park at airports. It's a national service. Well, they could branch out and start offering their services to senior citizens who have no transportation or are unable to drive themselves. The audience for their advertisements would actually be not only just the elderly but to those who help out their older friends/family. Young/middle-age parents who are busy with kids and jobs can benefit from FastTrack services. By not having to take their elderly parents to the grocery store, pharmacy, dr's office or wherever they need to go it will free their time to do what they need to do during the day. Or if there is a distance issue where the elderly and their family do not live that close to each other and the elderly does not have anyone else to take them to where they need to go, then that would solve their problem by having that transportation option.
I'm gonna run with that. I'm running out of time anyways and need to turn in my idea to my professor.

TGIAF!!!!!!!!!

I've been cranky this week so hopefully after turning this assignment in and coming home to a clean house tomorrow and getting my hair cut on Saturday morning...maybe I'll be better after all of that!

Have a wonderful day!!!!! <
This is what it is like today in St. Louis...rainy.
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#2 of 6 Old 08-21-2008, 02:46 PM
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Cheryl, I really like this idea! It will appeal to a braod base of comsumers that is totally different from what they are currently doing. WTG!

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#3 of 6 Old 08-21-2008, 02:50 PM - Thead Starter
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Thanks Brenda.

I knew that if I focused on a need that will increase as time goes on then I would find something.

I had other ideas such as marketing compression stockings to truck drivers but wanted a bigger population to reach. (I was thinking along the lines of preventing those who sit a lot on the job from getting blood clots in their legs like I did).

This was a tough idea to come up with since there are SO many needs out there and so many target markets to choose from.
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#4 of 6 Old 08-21-2008, 03:38 PM
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I think it's a great idea, too! WTG!

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#5 of 6 Old 08-21-2008, 03:41 PM
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Good luck with your project! I have been in a bad mood too.

 
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#6 of 6 Old 08-21-2008, 05:40 PM - Thead Starter
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Thanks!
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